Social media can take even an elite company such as David Yurman to the next level by connecting with them culture and their audience. Creating organic content that speaks directly to specific cohorts drives business objectives through engagement and learnings from the audience.

My responsibilities while creating for David Yurman were writer, editor, and producer. I would work with cinematographers to make sure camera settings, shooting styles, and locations would fit the content capture shot lists I had written.

Once I receive the footage, I would then edit and color the assets top to bottom. This work was then approved by both client and Brand Ambassadors.